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NASPL 2024 will take place at the Kansas City Convention Center. NASPL attendees will enjoy the conference in downtown KC, within walking distance of the famed Kansas City Power & Light District. Accommodations will be available at the beautiful Loews Hotel, which connects by skywalk to the Kansas City Convention Center, as well as the Kansas City Marriott Downtown, which is connected via walkway.

NASPL 2024 Agenda

Times and sessions subject to change.

Monday, September 9

 

8:00am - 9:00am 

MUSL & Mega Millions Breakfast (CLOSED SESSION)

City Beautiful Ballroom A/B, Loews Hotel​

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9:00am - 12:30pm

MUSL Board & Powerball With Mega Millions Meeting (CLOSED SESSION)

City Beautiful Ballroom A/B, Loews Hotel​

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12:30pm - 1:30pm 

MUSL & Mega Millions Lunch (CLOSED SESSION)

City Beautiful Ballroom A/B, Loews Hotel​

 

1:00pm - 2:30pm 

Mega Millions Meeting (CLOSED SESSION)

Spirit of Freedom, Loews Hotel

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2:45pm - 6:45pm

Vendor/Director Speed Meeting (CLOSED SESSION)

Kansas City Convention Center 

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Tuesday, September 10

 

2:00pm - 6:30pm

Registration Open 

Kansas City Convention Center 

 

8:00am - 10:15am

NASPL Executive Meeting & Breakfast (CLOSED SESSION)

City Beautiful Ballroom A/B, Loews Hotel

 

10:30am - Noon

NASPL Executive Meeting with Level I Vendors (CLOSED SESSION)

City Beautiful Ballroom A/B, Loews Hotel

 

Noon - 2:00pm

NASPL Directors' Meeting & Luncheon (CLOSED SESSION)

City Beautiful Ballroom A/B, Loews Hotel 

 

2:15pm - 6:00pm

Vendor/Director Speed Meeting (CLOSED SESSION)

Kansas City Convention Center 

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6:30pm - 10:00pm

Lottery & Associate Member Dinner (INVITATION ONLY)
The Guild KC​

(Business Casual Attire)


Pick Up @ Loews: 6:15pm, 6:45pm, 7:15pm

Returns to Loews: 8:15pm, 8:45pm, 9:15pm, 9:45pm

Wednesday, September 11

 

8:00am - 5:00pm

Registration Open

Kansas City Convention Center 

 

9:00am - 10:00am

Opening Ceremonies & Awards 

Kansas City Convention Center 
Join us as we kick off NASPL '24 and celebrate the year's top marketing and advertising initiatives with the Batchy Awards for Digital and Social Media!

 

10:00am - 10:45am 

Keynote Speaker  Tres York

Senior Director, Government Relations, American Gaming Association

Kansas City Convention Center 

 

10:45am - 11:00am 

Scientific Games Associate Member Presentation – Powering Your State of Winning

Moderator: Michelle Simon, Director of Sales & Operations

Amy Bergette, Senior Vice President, Digital Solutions

Michael Cardell, Senior Vice President, Americas Systems

Rob Thompson, Director, Analytics & Insights

Kansas City Convention Center 

 

11:15am - Noon 

Level I Associate Member Panel 

Moderator: Rebecca Paul, President and Chief Executive Officer, Tennessee Education Lottery

Nikos Nikolakopoulos, Chief Executive Officer, INTRALOT Group

Pat McHugh, Chief Executive Officer, Scientific Games

Vince Sadusky, Chief Executive Officer, IGT

Doug Pollard, Co-Chief Executive Officer, Pollard Banknote
Kansas City Convention Center 

 

Noon - 2:45pm

Networking Luncheon With Vendor Meet & Greet

Kansas City Convention Center 

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3:00pm - 3:15pm

IGT Associate Member Presentation – Winning @ Retail: Returning to Our Roots

Melissa Pursley, Senior Vice President, Lottery Product & Sales Development

Kansas City Convention Center 

 

3:15pm - 4:15pm

Keynote Speaker  Ted Schilowitz
Entertainment Industry Futurist

Kansas City Convention Center â€‹

 

4:25pm - 5:25pm

BREAKOUT SESSIONS

Kansas City Convention Center â€‹
 

  • Forging Relationships: Strengthening Connections With Retail Partners
    Kristen Dawson, Director of Front End Operations, Cosentino's Food Stores
    Jennifer Boyd, Vice President, Riverside Red X
    Jennifer Bach, Vice President of Break Time Operations, MFA Oil Company
    David McLaughlin, Chief Sales Officer, Missouri Lottery


    This insightful panel discussion explores the dynamic relationships between the Missouri Lottery and its retail partners, highlighting the opportunities and challenges faced in our industry’s fast paced, ever-changing landscape.

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  • Creating a Winning Digital Program
    R​ob Wesley, Vice President of North American Customer Development, Aristocrat Interactive​

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  • Lotteries & VSE: Elements Needed to Launch a Successful Program
    Moderator: Andrew White, Vice President Operations, NASPL
    Marlene Warner, Chief Executive Officer, Massachusetts Council on Gaming and Health; RG Expert and Advocate
    Jonathan Aiwazian, Chief Executive Officer, idPair; National VSE Program Provider
    Gretchen Corbin, President and Chief Executive Officer, Georgia Lottery
    Angela Wong, Vice President of Global Lottery Solutions, Gaming Labs International


    Our expert panel will cover the essential elements and required regulations and policies of Voluntary Self-Exclusion. Learn how to connect a lottery VSE program to other state gaming entities and discover the ease with which a national VSE program can be implemented.
     

  • Cyber Attacks: How to Manage the Unimaginable
    Kyle Neuberger, Special Agent, Federal Bureau of Investigations

    Successful cybersecurity prevention involves proactive measures to protect systems and data from potential threats and vulnerabilities before they can cause harm. Learn key strategies and practices for effective cybersecurity prevention from the experience of the U.S. Federal Bureau of Investigations.​

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5:30pm - 6:30pm

WILL Networking Reception 

Kansas City Convention Center 

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7:00pm - 10:30pm 

NASPL All-Delegate Event

KC Live


Pick Up @ Loews & Marriott: 6:45pm, 7:00pm, 7:15pm, 7:30pm

Returns to Hotels: 8:30pm, 9:00pm, 9:30pm, 10:00pm

Thursday, September 12

 

8:00am - 2:00pm

Registration Open

Kansas City Convention Center 

 

8:00am - 9:00am

Cash4Life Breakfast Meeting (CLOSED SESSION)

City Beautiful C, Loews Hotel

 

8:00am - 9:00am

Lucky for Life Breakfast Meeting (CLOSED SESSION)

City Beautiful A/B, Loews Hotel

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9:00am - 9:45am

NASPL Awards Presentation

Kansas City Convention Center 

We continue the 2024 NASPL Awards program recognizing excellence in Corporate Communications and Special Categories. We'll also find out the winners of this year's Hickey Awards!

 

9:45am - 10:00am

Pollard Banknote Associate Member Presentation – Future Focus: Setting Sights on Success

Amy Drooker, Vice President, Retail Growth

Mike Pollard, Digital Account Manager

Krista Stepa-Ammeter, Director, Sales & Marketing​

Kansas City Convention Center 

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10:00am -11:00am 

Keynote Speaker  Dan Meers

Mascot, Motivational Speaker, Author, and Family Man

Kansas City Convention Center 

 

11:15am - 11:45am 

NASPL Awards Presentation

Kansas City Convention Center 
Our 2024 NASPL Awards program continues, spotlighting the top-tier work in Radio, Out of Home, and Responsible Gambling Communications

 

11:45am - Noon 

Intralot Associate Member Presentation – The Four I's of Innovation
Andrea Williams, Vice President of Marketing

Kansas City Convention Center 

 

Noon - 2:15pm

Networking Luncheon With Vendor Meet & Greet

Kansas City Convention Center 

 

2:30pm - 3:30pm

BREAKOUT SESSIONS

Kansas City Convention Center â€‹

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  • Experiential Prizes in Promotions: How to Be Profitable and Successful
    Moderator: Alec Thomson, Executive Director, Arizona Lottery
    Mickey Boardman, Director, Maine Lottery
    Paul Guziel, Chief Executive Officer, Alchemy3
    Derek Gwaltney, Founder and Chief Executive Officer, Atlas Experiences

    This session explores the effective use of experiential prizes in lottery promotions, focusing on how to maximize their marketing impact and profitability. We discuss strategies for capturing and leveraging the value of experiential prizes and their winners over time, including integrating press and PR campaigns to boost visibility. We also delve into practical aspects of designing standout experiential prizes in a crowded market, comparing their appeal to cash rewards, and whether adding cash prizes can enhance engagement. Additionally, this session covers best practices for managing promotional logistics, including timing for game launches, claims processing, and scheduling of experiential events. Learn about trends in player engagement and how different promotions resonate with various player demographics, and leave with actionable insights to optimize your promotional campaigns and drive success.

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  • Marketing to All Generations
    Tomer Imber, Senior Director of Sales, Optimove
    Ashley Carel, Chief Marketing Officer, Missouri Lottery
    Jessie Teague, Director of Strategic Marketing, Kentucky Lottery
    James Hutchinson, Senior Vice President of Marketing & Promotions, Georgia Lottery

    From Baby Boomers to Gen Z, each generation has unique preferences and behaviors that influence their interaction with marketing messages. In this dynamic session, we explore effective strategies for reaching and engaging lottery players across diverse age groups. Attendees will gain actionable insights on how to tailor a marketing approach to resonate with each generation and discover proven techniques for creating compelling content, selecting the right channels, and optimizing campaigns to appeal to a wide audience. Whether you're looking to attract younger players or retain loyal older customers, this session will equip you with the tools and strategies to enhance your marketing efforts.

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  • AI: How Will It Impact Lottery?
    Abby Morgan, Director of Marketing & Product Development, Oklahoma Lottery

    Discover the transformative potential of artificial intelligence in the lottery industry. Learn strategies for effectively integrating AI into your business while understanding the risks it poses, with practices to protect your organization from AI-related challenges, ensuring a balanced approach to innovation and security.​​

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6:30pm - 7:45pm

Closing Reception

Kansas City Convention Center 

(Business Professional Attire)

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8:00pm - 9:30pm

Closing Dinner & Awards

Kansas City Convention Center 

(Business Professional Attire)

Join us for the comedy stylings of the evening's emcee, Missouri entertainer Jake Triplett. We'll also conclude the 2024 NASPL Awards program with the remaining Batchy Awards in Television, as well as the Buddy Roogow Innovation Award for Best New Instant Game and the coveted Best of the Batch.

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Check out the Best New Instant Game finalists presentations on the conference website, at naspl2024.com/awards.

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Special thanks to our
Level I Associate Member Partners

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