NASPL 2024 will take place at the Kansas City Convention Center. NASPL attendees will enjoy the conference in downtown KC, within walking distance of the famed Kansas City Power & Light District. Accommodations will be available at the beautiful Loews Hotel, which connects by skywalk to the Kansas City Convention Center, as well as the Kansas City Marriott Downtown, which is connected via walkway.
NASPL 2024 Agenda
Times and sessions subject to change.
Monday, September 9
8:00am - 9:00am
MUSL & Mega Millions Breakfast (CLOSED SESSION)
City Beautiful Ballroom A/B, Loews Hotel​
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9:00am - 12:30pm
MUSL Board & Powerball With Mega Millions Meeting (CLOSED SESSION)
City Beautiful Ballroom A/B, Loews Hotel​
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12:30pm - 1:30pm
MUSL & Mega Millions Lunch (CLOSED SESSION)
City Beautiful Ballroom A/B, Loews Hotel​
1:00pm - 2:30pm
Mega Millions Meeting (CLOSED SESSION)
Spirit of Freedom, Loews Hotel
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2:45pm - 6:45pm
Vendor/Director Speed Meeting (CLOSED SESSION)
Kansas City Convention Center
Tuesday, September 10
2:00pm - 6:30pm
Registration Open
Kansas City Convention Center
8:00am - 10:15am
NASPL Executive Meeting & Breakfast (CLOSED SESSION)
City Beautiful Ballroom A/B, Loews Hotel
10:30am - Noon
NASPL Executive Meeting with Level I Vendors (CLOSED SESSION)
City Beautiful Ballroom A/B, Loews Hotel
Noon - 2:00pm
NASPL Directors' Meeting & Luncheon (CLOSED SESSION)
City Beautiful Ballroom A/B, Loews Hotel
2:15pm - 6:00pm
Vendor/Director Speed Meeting (CLOSED SESSION)
Kansas City Convention Center
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6:30pm - 10:00pm
Lottery & Associate Member Dinner (INVITATION ONLY)
The Guild KC​
(Business Casual Attire)
Pick Up @ Loews: 6:15pm, 6:45pm, 7:15pm
Returns to Loews: 8:15pm, 8:45pm, 9:15pm, 9:45pm
Wednesday, September 11
8:00am - 5:00pm
Registration Open
Kansas City Convention Center
9:00am - 10:00am
Opening Ceremonies & Awards
Kansas City Convention Center
Join us as we kick off NASPL '24 and celebrate the year's top marketing and advertising initiatives with the Batchy Awards for Digital and Social Media!
10:00am - 10:45am
Keynote Speaker – Tres York
Senior Director, Government Relations, American Gaming Association
Kansas City Convention Center
10:45am - 11:00am
Scientific Games Associate Member Presentation – Powering Your State of Winning
Moderator: Michelle Simon, Director of Sales & Operations
Amy Bergette, Senior Vice President, Digital Solutions
Michael Cardell, Senior Vice President, Americas Systems
Rob Thompson, Director, Analytics & Insights
Kansas City Convention Center
11:15am - Noon
Level I Associate Member Panel
Moderator: Rebecca Hargrove, President and Chief Executive Officer, Tennessee Education Lottery
Nikos Nikolakopoulos, Chief Executive Officer, INTRALOT Group
Pat McHugh, Chief Executive Officer, Scientific Games
Vince Sadusky, Chief Executive Officer, IGT
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote
Kansas City Convention Center
Noon - 2:45pm
Networking Luncheon With Vendor Meet & Greet
Kansas City Convention Center
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3:00pm - 3:15pm
IGT Associate Member Presentation – Winning @ Retail: Returning to Our Roots
Melissa Pursley, Senior Vice President, Lottery Product & Sales Development
Kansas City Convention Center
3:15pm - 4:15pm
Keynote Speaker – Ted Schilowitz
Entertainment Industry Futurist
Kansas City Convention Center ​
4:25pm - 5:25pm
BREAKOUT SESSIONS
Kansas City Convention Center ​
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Forging Relationships: Strengthening Connections With Retail Partners
Kristen Dawson, Director of Front End Operations, Cosentino's Food Stores
Jennifer Boyd, Vice President, Riverside Red X
Jennifer Bach, Vice President of Break Time Operations, MFA Oil Company
David McLaughlin, Chief Sales Officer, Missouri Lottery
This insightful panel discussion explores the dynamic relationships between the Missouri Lottery and its retail partners, highlighting the opportunities and challenges faced in our industry’s fast paced, ever-changing landscape.
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Creating a Winning Digital Program
R​ob Wesley, Vice President of North American Customer Development, Aristocrat Interactive​
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Lotteries & VSE: Elements Needed to Launch a Successful Program
Moderator: Andrew White, Vice President Operations, NASPL
Marlene Warner, Chief Executive Officer, Massachusetts Council on Gaming and Health; RG Expert and Advocate
Jonathan Aiwazian, Chief Executive Officer, idPair; National VSE Program Provider
Gretchen Corbin, President and Chief Executive Officer, Georgia Lottery
Angela Wong, Vice President of Global Lottery Solutions, Gaming Labs International
Our expert panel will cover the essential elements and required regulations and policies of Voluntary Self-Exclusion. Learn how to connect a lottery VSE program to other state gaming entities and discover the ease with which a national VSE program can be implemented.
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Cyber Attacks: How to Manage the Unimaginable
Kyle Neuberger, Special Agent, Federal Bureau of Investigations
Successful cybersecurity prevention involves proactive measures to protect systems and data from potential threats and vulnerabilities before they can cause harm. Learn key strategies and practices for effective cybersecurity prevention from the experience of the U.S. Federal Bureau of Investigations.​
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5:30pm - 6:30pm
WILL Networking Reception
Kansas City Convention Center
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7:00pm - 10:30pm
NASPL All-Delegate Event
KC Live
Pick Up @ Loews & Marriott: 6:45pm, 7:00pm, 7:15pm, 7:30pm
Returns to Hotels: 8:30pm, 9:00pm, 9:30pm, 10:00pm
Thursday, September 12
8:00am - 2:00pm
Registration Open
Kansas City Convention Center
8:00am - 9:00am
Cash4Life Breakfast Meeting (CLOSED SESSION)
City Beautiful C, Loews Hotel
8:00am - 9:00am
Lucky for Life Breakfast Meeting (CLOSED SESSION)
City Beautiful A/B, Loews Hotel
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9:00am - 9:45am
NASPL Awards Presentation
Kansas City Convention Center
We continue the 2024 NASPL Awards program recognizing excellence in Corporate Communications and Special Categories. We'll also find out the winners of this year's Hickey Awards!
9:45am - 10:00am
Pollard Banknote Associate Member Presentation – Future Focus: Setting Sights on Success
Amy Drooker, Vice President, Retail Growth
Mike Pollard, Digital Account Manager
Krista Stepa-Ammeter, Director, Sales & Marketing​
Kansas City Convention Center
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10:00am -11:00am
Keynote Speaker – Dan Meers
Mascot, Motivational Speaker, Author, and Family Man
Kansas City Convention Center
11:15am - 11:45am
NASPL Awards Presentation
Kansas City Convention Center
Our 2024 NASPL Awards program continues, spotlighting the top-tier work in Radio, Out of Home, and Responsible Gambling Communications
11:45am - Noon
Intralot Associate Member Presentation – The Four I's of Innovation
Andrea Williams, Vice President of Marketing
Kansas City Convention Center
Noon - 2:15pm
Networking Luncheon With Vendor Meet & Greet
Kansas City Convention Center
2:30pm - 3:30pm
BREAKOUT SESSIONS
Kansas City Convention Center ​
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Experiential Prizes in Promotions: How to Be Profitable and Successful
Moderator: Alec Thomson, Executive Director, Arizona Lottery
Mickey Boardman, Director, Maine Lottery
Paul Guziel, Chief Executive Officer, Alchemy3
Derek Gwaltney, Founder and Chief Executive Officer, Atlas Experiences
This session explores the effective use of experiential prizes in lottery promotions, focusing on how to maximize their marketing impact and profitability. We discuss strategies for capturing and leveraging the value of experiential prizes and their winners over time, including integrating press and PR campaigns to boost visibility. We also delve into practical aspects of designing standout experiential prizes in a crowded market, comparing their appeal to cash rewards, and whether adding cash prizes can enhance engagement. Additionally, this session covers best practices for managing promotional logistics, including timing for game launches, claims processing, and scheduling of experiential events. Learn about trends in player engagement and how different promotions resonate with various player demographics, and leave with actionable insights to optimize your promotional campaigns and drive success.
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Marketing to All Generations
Tomer Imber, Senior Director of Sales, Optimove
Ashley Carel, Chief Marketing Officer, Missouri Lottery
Jessie Teague, Director of Strategic Marketing, Kentucky Lottery
James Hutchinson, Senior Vice President of Marketing & Promotions, Georgia Lottery
From Baby Boomers to Gen Z, each generation has unique preferences and behaviors that influence their interaction with marketing messages. In this dynamic session, we explore effective strategies for reaching and engaging lottery players across diverse age groups. Attendees will gain actionable insights on how to tailor a marketing approach to resonate with each generation and discover proven techniques for creating compelling content, selecting the right channels, and optimizing campaigns to appeal to a wide audience. Whether you're looking to attract younger players or retain loyal older customers, this session will equip you with the tools and strategies to enhance your marketing efforts.
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AI: How Will It Impact Lottery?
Abby Morgan, Director of Marketing & Product Development, Oklahoma Lottery
Discover the transformative potential of artificial intelligence in the lottery industry. Learn strategies for effectively integrating AI into your business while understanding the risks it poses, with practices to protect your organization from AI-related challenges, ensuring a balanced approach to innovation and security.​​
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6:30pm - 7:45pm
Closing Reception
Kansas City Convention Center
(Business Professional Attire)
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8:00pm - 9:30pm
Closing Dinner & Awards
Kansas City Convention Center
(Business Professional Attire)
Join us for the comedy stylings of the evening's emcee, Missouri entertainer Jake Triplett. We'll also conclude the 2024 NASPL Awards program with the remaining Batchy Awards in Television, as well as the Buddy Roogow Innovation Award for Best New Instant Game and the coveted Best of the Batch.
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Check out the Best New Instant Game finalists presentations on the conference website, at naspl2024.com/awards.
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Special thanks to our
Level I Associate Member Partners
